Nash jewellers Assignment Example | Topics and Well Written Essays - 500 words

Nash jewellers - Assignment theoretical accountterest in reading brochures and waiting for others to tell them about trending jewelry stores instead they watch real shows on television for information. It has also become essential to use the internet as a communication tool, in order to target our audience and show the way we dominate in jewelry industry. Even though advertising Nash jewelry on radio and television may compromise the image of the store, I retrieve that this form of exposure give benefit the firm greatly (Nash 1).It is essential for Nash jewelers to focus its advertising on sites from the internet that appeal to the young individuals. Although I believe that Nashs North store will care the guild to grow, I also believe in using the web and the internet as it will benefit the companys store. Since the young customers are very interested in technology, we could photograph personal pieces of jewelry using a digital camera then posting them on the internet for custo mers to see. In addition, since we will present this virtual inventory via the internet, we would develop computer programs that will enable the clients to search for the prices of items that digest their standard sat specific points. Shifting our efforts to popular internet sites such as Google will be effective in the promotion of our products. Young adults are now spending more time online communicating, wherefore as the trend changes to digital so should our marketing plans (Nash 1).By keeping in mind the companys goal to educate the public, I crap come up with a series of advertisements Gemtalk with conjuration Nash that will air on the local television. Since it is illegal for television infomercials to advertize organization, services or products directly, the dispersal and production fee is inexpensive, and this will allow us to acquire great cost savings. I have written the scripts and paid 450 dollars per script for the filming of three advertisements. Gemtalk will ai r for six months at a cost of 12 dollars