A Study on Consumer Perception Towards Online Grocery Store

A Study on Consumer Perception towards Online Grocery Store By Himanshu S Mishra Submitted In fulfillment of the requirement for the degree Masters in International Management To Institu d Administration des Enterprises Greater Noida Campus, India University of Poitiers, France April, 2013 DECLARATION I hereby declare that the project report titled â€Å"A Study on Consumer Perception Towards Online Grocery Store†, under the guidance of Prof: Debjani Bhattacharyais my work submitted in partial fulfillment of the requirement for the Degree of MASTERS IN INTERNATIONAL MANAGEMENT from INSTITU ADMINISTRATION DES ENTERPRISES, Poitiers and not submitted for the award of any degree, diploma, fellowship or any†¦show more content†¦Research Objectives 14 3.2 Research Scope 14 3.3 Research Design and Methodology 14 3.4 Sampling 14 3.5 Questionnaire Design 15 Analysis and Findings 17 4.1 Demographic observations 17 4.2 Questionnaire Analysis 21 Chapter 5 33 CONCLUSION 33 5.1 Summary 33 5.2 Limitations 33 5.3 Revisiting objectives 33 5.4 Major Findings 34 5.5 Future Scope 34 5.6 Recommendation 35 5.7 Conclusion 35 Bibliography: 40 Reference Links: 40 Web Links 40 List of Figures Figure 1: Gender Distribution 18 Figure 2: Age distribution of sample 19 Figure 3: Occupation of sample 20 Figure 4: Average Annual Income of sample 21 Figure 5 : Popularity of online items 22 Figure 6: amount of money spent on online shopping 23 Figure 7: Need of shopping online 24 Figure 8: Features of websites attracting users 25 Figure 9: Features effecting the most satisfaction 26 Figure 10: Issues considered while shopping online 28 Figure 11: Shops preferredShow MoreRelatedConsumer Perceptions Towards E Grocery Market1396 Words   |  6 PagesINSTITUTE OF ADVANCED MANAGEMENT STUDIES RESEARCH REPORT ON Consumer perceptions towards â€Å"Flipkart† going into grocery market. 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